Blog

How to Use the CNDA's PR Materials for Education and Outreach

“What is a Naturopathic Doctor?” This was the topic of my guest lecture at Yo San University last week. “Would you like to come talk to 30 acupuncture students about what an ND is and how they might be able to refer patients to you guys?” Absolutely!  But where to start?
Sure I could spend a couple hours putting together a powerpoint, or go in and just wing it. But wouldn't it be nice if someone had presentations already designed to educate people about NDs and Naturopathic Medicine? CNDA to the rescue – they have powerpoints that are designed for both the general public and other medical professionals. With a bit of rearranging and tweaking I had my 90 minute presentation set and ready to go!
 
I always like to start any presentations with a question so I can gauge the audience's level of understanding. So when I asked these 30 acupuncturists “Who here knows what Naturopathic Medicine is?” I was a little shocked to see two hesitant hands go up and one student doing that awkward “half-wave” motion. This room of future health care practitioners had no idea I was about to change their world forever. Throughout the presentation students asked lots of excellent questions, many of which were answered by the next slide in the show. At the end of the presentation I had several students ask where they can find a list of NDs in the area so they can start referring patients (calnd.org of course). It was definitely an eye-opening experience for both them and me. I realize now that even our fellow practioners don't have a handle on what we do, how we're trained or how we can serve their patients. Let's change that.
 
 
Thanks CNDA for having the resources I needed at a moment's notice.

***

Dr. Kelly Bender, ND

Archive